Driving Audience Development and Growth

When I met the team at Reframed I instantly liked the concept and got on well with the senior team, but there was a lot of work to be done!

Introduction to Reframed from Reframed.tv on Vimeo.

I love the concept of syncing social conversation with (livestream) video in real time. Explaining that concept needed to be simplified, the story of the brand and the possibilities of the product also needed exploring.

My consulting work with Reframed is ongoing as I support the senior team with concepts and marketing.

Brief:

Help Reframed tell the story of their product better whilst driving increased traffic and product enquiries. Develop a strong B2B and B2C user journey and help show quickly what the product can do.

Approach:

This is an ongoing process, after a period of evolution the results have been extremely encouraging.

  • Refined key product propositions
  • Developed product enhancing case studies
  • Concepted and implemented digital strategy
  • Directed key brand assets
  • Developed and nurtured key commercial relationships