Digital Launch for Major Brand Partnership

DeCafe events were masterminded by Ben White and the internal BTB team, which I led the creative team to translate through social content, in a further attempt to drive more people to use Verto.

Starbucks & Bite The Ballot: DeCafé [client] from Alex Odam on Vimeo.

Brief:

Create engaging social media and digital assets to be used to drive awareness of new brand partnership with Starbucks Uk. Lead internal team of creatives to design and produce assets and print to be displayed at event featuring the recently launched VAA Verto.

Approach:

Creators were encourage to share their experiences in using the tool to their vast social audiences resulting in 1000’s more people using Verto.

 

Results:

  • 1000’s of extra users for Verto
  • Raised the profile of the partnership with Starbucks and Bite The Ballot